Today, starting a business requires extensive knowledge of the latest technologies. Internet presence is essential and, if you want to stay competitive, it is essential that you take advantage of all the tools used by large industries.
In this sense, Betway’s online soccer betting site is a clear example of the use of the latest innovations to improve the user experience. Let’s look at an example of those technologies and how they are used.
Big data
Big data , macro data or massive data represent a large volume of information. The amount of data is so large that the latest technologies and artificial intelligence are required to be able to analyze it and extract valuable information from it.
In the case of Betway and football, this platform uses big data analysis for three purposes:
- Analyze the previous meetings of two teams, the last games of each one, the present and the statistics of their players.
- Establish the best odds based on said analysis.
- Know the behavior of users to offer the types of bets they prefer.
Of course, your business will have its own characteristics, but this does not mean that you cannot apply these analyzes in your business.
Knowing your users and their preferences will help you improve your website in order to offer them a better experience.
In addition, all the data generated on your platform will help you devise your next strategies.
Streaming
A bookmaker like Betway broadcasts football matches thanks to streaming technology . This allows users to watch the match broadcast and place bets as the game unfolds with constantly changing odds and statistics.
In the case of your business , you can use streaming to broadcast events related to your brand or simply to connect with your audience. It is proven that users respond very well to live broadcasts that are made, for example, on social networks, so it is a good idea to integrate them into your website.
Chatbots
Chatbots are conversational bots that can be used to answer the most common queries from users. Chatbots simulate conversations with people through the keyboard or by voice. They have the ability to act by simulating human behavior and can hold conversations much more fluidly than an answering machine.
Betway has a live chat on all its pages that allows users to instantly clear all their doubts through a conversation with a chatbot .
In your business, you can incorporate a similar function to ensure that your customers resolve their queries immediately and, in addition, have a communication channel available 24 hours a day.
Conclusions
Keeping a business competitive means adopting the latest innovations. Big data , streaming and chatbots are some of the technologies that sports betting houses use and that you can take advantage of in your business. Why not take advantage of them?
